Marketing Associate

Livonia, MI
Full Time
RCT - Sales & Marketing
Entry Level

Known for its engineering expertise, automotive performance and racing team, Roush Enterprises, Inc., solves complex problems for hundreds of customers across the globe. Its division, ROUSH CleanTech, is a proven leader in design, development, and manufacturing of advanced transportation solutions for medium-duty commercial vehicles and school buses.  The Livonia, Michigan-based company delivers economical, emissions reducing, domestically produced fueling options for fleets across North America and with more than 25,000 units deployed is poised for more significant growth.

Learn more at ROUSHcleantech.com or by calling 800.59.ROUSH.

ROUSH CleanTech is currently looking for a Marketing Associate to collaborate with the Marketing Team in crafting marketing plans and direction for the company. The Marketing Associate role combines marketing, events, sales, and program management, and requires a high degree of organization and customer-focused energy. This position is located at our facility in Livonia, MI.

As a Marketing Associate, you will:

  • Support successful execution of all aspects of marketing and dealer development support initiatives, public relations and advertising, brand management, trade shows, events, and creative design for ROUSH CleanTech.
  • Serve as a product and content expert representing the CleanTech brand at industry shows, in dealer and customer collaboration, and in public relations activities. The Marketing Associate role combines marketing, events, sales, and program management, and requires a high degree of organization and customer-focused energy.
  • Partner with internal sales team to increase engagement with our current customers, drive product awareness, and create new sales opportunities
  • Manage marketing events including planning, logistics, and strategy for attendance and presence at events, industry trade shows, conferences, etc.
  • Work with external creative agencies to conceptualize, drive, develop and execute marketing brand initiatives
  • Own strategy development and execution of lead generation management tool
  • Work closely with the Director of Marketing to ensure proper project timelines, track project status and brand project timelines, and identify bottlenecks
  • Coordinate, manage and handle the run of show for on-site customer tours
  • Develop and execute advertising plans
  • Manage, maintain, and order marketing materials, giveaway items and trade show booth supplies

To be considered for a Marketing Associate, you will need:

  • Minimum bachelor's degree in Marketing, Business, or related field
  • Minimum of 3 years’ professional marketing experience
  • Strategic mindset with strong ability to work independently with minimal direction and possesses professional presence and poise to represent the marketing function directly to internal and external customers and stakeholders
  • Proficiency in Microsoft Word, Excel, and PowerPoint; ability to create, proof and publish reports and creative presentations
  • Excellent verbal and written communication and interpersonal skills
  • Displays original thinking and creativity, meets challenges with resourcefulness and develops innovative approaches and ideas

A successful candidate may also have:

  • Automotive, alternative fuels, or commercial transportation industry experience
  • Event planning and coordination experience
  • Experience with Salesforce or other CRM software
  • Strong public speaking and presentation skills
  • Proficient in Adobe Creative Cloud specifically, Photoshop and Illustrator
  • Knowledge in current marketing trends and techniques, marketing ROI, professional communication, advertising, creative design, and marketing programs

 

To apply, please visit the Roush careers page by clicking on this link: https://roush.applytojob.com

Our full-time benefits include: medical, dental, vision, life insurance, earned sick time, STD, LTD, 401K, tuition reimbursement, paid vacation, and paid holidays.

Visit our website:  www.roush.com

Like us on Facebook: www.facebook.com/RoushCareers

Roush is an EO employer – Veterans/Disabled and other protected categories

If you need a reasonable accommodation for our employment application process due to disability,             please contact Roush Talent Acquisition at (734) 779-7087.

 

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